Olympics 2012: branding 'police' to protect sponsors' exclusive rights
I guess I’ve never quite understood the rules about sharing game content, but the rules for the London Olympics seems to be really cracking down on keeping Olympic content exclusive!
With just a little more than three months to go until the opening of the London 2012 Games, attention is increasingly turning to what many legal experts consider to be the most stringent restrictions ever put in place to protect sponsors’ brands and broadcasting rights, affecting every athlete, Olympics ticket holder and business in the UK.
One thing I was really looking forward to this summer was to see if USSoccerdotcom’s YouTube channel or certainathletes Twitter accounts or instagrams would share some awesome insider stories and pics. Presumably the team will have rights to their own content, but then:
Athletes don’t …
• Blog about your breakfast cereal or energy bar if it’s not an official sponsor – in Games Period all endorsement is banned.
• Post video clips from inside the athletes’ village to your blog or Youtube. No audio or video content from inside any Olympic venue can be uploaded to any site.
• Tweet “in the role of a journalist”. Athletes “must not report on competition or comment on the activities of other participants”.
So that’s pretty disappointing, to say the least. And even fans Facebook posts could be considered violations, are you kidding?! These seems pretty unenforceable, so lets hope Behind the Crest can still make an appearance.
Chicago Fire Soccer Club billboard at Kinzie and Ashland, Chicago, with the Sears Willis Tower in the background.
2012 MLS Season Ticket Packages
First Kick is less then a week away and people are beginning to receive their season ticket packages. These photos were found littered across the corners of the internet and don’t showcase the whole package.
Have you received your STH package? Send us a photo of the spread.
Orlando City Soccer Club welcomes MLS Commissioner Don Garber as he comes to town to discuss possible MLS expansion in the city.
Three classics; the lion World Cup Willie was the first World Cup mascot, in 1966.
Here are two World Cup mascots I enjoy, and one that cracks me up. Italy’s 1990 mascot reminds me of Greendale’s Human Being from Community and / or this Family Guy Six Million Dollar Man cut scene.
A selection from an upcoming PI post on the excellent match day posters produced by non-League Lewes FC (“The Rooks”) in Sussex, England.
Oh, you fancy now? New PI Facebook Timeline Published
Just published the new fancy Facebook Timeline landing page for PI, take a look & share!
This is how Portland welcomes its players! This was inside the news paper along with a write up about Kris Boyd
Sporting Kansas City supporters driving around the Kansas City metropolitan area this week will be on the lookout to see two new billboards, featuring 2011 MLSSoccer.com Breakout Player of the Year Graham Zusi and 2011 MLS Rookie of the Year C.J. Sapong.
